Social networking allows people to connect through various networks for mutual benefits.  You can use social networking to find customers directly, if you are in the business of selling movies then join a social network that is comprised of movie lovers and that is where you are going to find your customers directly and that is how you are going to be able to increase your profits!

Social networking is also an excellent way to get your word heard, it is a perfect way to indirectly advertise to your customers as well as other vendors that may be interest in working with you, which will enable both you and the vendor you are working with to increase daily profits!  And not only is this a great way to pull in more business you can easily think of social networking as a free way to advertise!

If you feel you have run into a bit of a dry spell in the ideas department then use your social network to get those brain juices flowing again.  The more ideas you can get for your site, the better off you will be in the long run.  Create new working relationships with your vendors and your customers.  If you are active throughout your social network, then people are going to love working and buying from you.

Stand out from the crowd and show your customers in your network that you have what they want!  Show your customers that you can be reliable and you can follow through on what you say.  When you advertise something within the network, keep your word, once customers see that you can do this, and back what you say, they are more than likely to buy from you again, or refer you to their friends!  This is exactly what you are going to want if you want to pull in a significant amount of work.  Social networking is a great way to let people know what you have to offer them, and it can draw them in to your site.  Not only can you build a good relationship with your clients, you can also work together with various companies that are willing to help you out.  Social networking is all about creating a circle and marketing to draw in people in order to make money.  Companies that use social networking in order to build relationships and build more profits have become more successful than when they first started out.

If you are falling behind with your site and you do not know what else you can do in order to pull in more traffic and more clients, you should definitely look into social networking.  All this really is, is a big group of people trying to get to the same goal as you and your company are trying to get to.  So give it a shot and see where social networking can take you and what it can do for your company and the way that you run your business!

Is it TIME to IMS ?

These days, most of the niche website publishers add the Google adsense code to their website to increase the website’s revenue. This usually helps the webmasters in paying their hosting and domain registration/renewal charges.

And sometimes, a few webmasters selling a very competitive product/service uses Google Adsense to increase their revenue by a few hundred bucks. These webmasters are unaware of how many visitors leaving their website (by clicking on these ads) are paying someone else to buy a similar product.

Advertising on your competitors website ensures that you get highly targeted visitors to your web-page and helps you eat your competitors share of online sign-ups, especially when you are selling a highly competitive product.

Lets take the example of two organizations providing Management Entrance training. T.I.M.E (time4education.com | Page rank 4) and IMS (imsindia.com | Page rank 5)

Firstly, lets analyze their traffic trends. (Click on the picture to zoom)

The above graph clearly indicates that T.I.M.E’s website has got more traffic than IMS’s website on every single day from July 1st till September 6th.

By now, you should have noticed the ads by Google Adsense on T.I.M.E’s website. Lets try and get some visitors from T.I.M.E to IMS.

We will first create an ad using Google Adwords by using the new tool called Placement targeting (introduced by Google recently). Take a look at the advertisement i have created using the placements tab. (Click on the picture to zoom)

In the above screen shot, you must have noticed that, we are targeting only TIME’s website using placement targeting. This will ensure that our ads will appear only on this website.

While adding the Adsense code, the webmaster of TIME must have added the competitive filter to the adsense code, so that, IMS or any other (direct)competitor should not be able to advertise on his website. Lets take a look at the screen shot to add competitive filter. (Click on the picture to zoom)

You must have noticed that the competitive filter settings allow you to ban specific websites (url’s) from showing ads , but they do not let you ban specific keywords from being used in the advertisements on your website. (for ex. IMS is a keyword here)

To get through the competitive ad filter. we created our Adwords campaign, by using the url “www.syedtaha.com” as the destination url. Which means, when the visitors click on our advertisement on T.I.M.E’s , they reach syedtaha.com.

Now, lets add a simple code on the destination page to redirect the visitors to the IMS’s website.

<meta HTTP-EQUIV=”REFRESH” content=”0; url=http://www.imsindia.com”>

*Should be placed between <head> and </head> tags.

This code will ensure that the visitor lands on IMS’s website once he clicks the ad which we just created.(Domain forwarding can also be used for redirecting visitors)

When we start our Adwords Campaign, this is what we see…

(Click on the picture to zoom)

For Screen shot of homepage click here

Happy Advertising

* Domains like imsiindia.com or imsindiia.com could have been used which helps in branding. Visitors will usually not notice the wrongly spelled domain as they reach the right domain after redirection.

*The trick is to create attractive Ads so that the visitors click on them. After redirection, once they reach your website, your website should be able to make the sale.