22 Feb 2009 @ 5:32 PM 

Setting up your websites initial page length

When it comes to determining how long your page should be, and you are ready to set the length of your page, there are some aspects that you need to consider before you dive right into this process.The first aspect that you need to keep in mind that when people get on the web to scan for various websites and what not they tend to read at a very slow rate, a lot slower than if they were to read a book at home or something of that sort. The reason for this is because the print that we read on the computer screen is a bit smaller than what we read in books or magazines, so we spend most of our time sitting up close to a computer trying to follow what we are reading without getting lost.

A good point to remember is that you want to keep your reader from having to scroll all the way down the page, this can cause a huge loss of interest in a short span of time, and they may not make it to read the point you are trying to make.

Setting your page length coincides with some of the basic copywriting mistakes that were discussed earlier, if you cannot get straight to the point, then you are going to have a real hard time keeping your readers intrigued, and in turn they will just stop reading altogether. You also need to discover your target audience and figure out who is going to be coming to your page. It is a common fact that people that use the internet tend to be of younger age, and have a shorter attention span, so if you have found that this is your target audience, then you need to get to the point, say what you need, and say it well only with less words.

When it comes to readers online, they prefer shorter and quick articles, keep this in mind when you are determining your page length. People want all of their questions and concerns answered, but they do not want to keep having to scroll down a page to receive their answers.

If you are working with a new product try to include as many details as you possibly can without making your page length too long and too wordy. The main aspect that you want to keep in mind that determining the length of your web copy simply depends on who your target audience is your demographic, what it is you are writing about, and why you are writing about it. You might want to sit down and sort of draw out some sort of outline that will give you a more clear idea on how much you are going to be writing and how long it is going to be.

This can be a huge time saver in the end, because it will enable you to know what you cut before hand, it is all about planning and being prepared. If you already know what you want and how you need to do, you are a big step ahead!

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Posted By: Syed Taha
Last Edit: 22 Feb 2009 @ 05:32 PM

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